
Join Us March 16th-23rd, 2024
CREATE THE CLEANING BUSINESS YOU'VE ALWAYS DREAMED OF WITH FOUNDATIONS 13!
FOUNDATIONS 13 STARTS IN…

Foundations was a life changing experience for me. By the time I had learned about Foundations I had already hit the big Million Dollar mark – which you’d think I would have been so excited for! But truth be told, I was not. I was depressed. I had worked so hard to get to that destination mark; that so many maid services talk about, and once I finally crossed that line, there was nothing left for me to push for. I fell into a deep depression. Attempting to get myself out of this I searched for education classes or something that could help me find what my next step would be. I had heard about Foundations and knew I needed to go. On one of the first days, I had a heart to heart with Liz and tears poured out as I began to tell her I felt like I had nowhere to go from here. I had gotten to the finish line. She looked me in the eyes and said “why do you feel you have to stop at the million-dollar mark? Push for a new goal. From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark. I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping. Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations. Thank you, Tom, Derek, and Liz, for truly giving me back my motivation for my business.
Trisha Lake
JUST A FEW OF THE THINGS YOU'LL GAIN
Get a Tailored Business Growth Plan
Sign up 90% to 100% of all new prospects!
Leverage the secrets only “BIG COMPANIES” know
Consistently get ratings in the high 90th percentile!
Get 6 Months of Free Access in Our SSC Group
Increase your net profit by as much as 80%!
SEE THE INNER WORKINGS OF A $2.5 MILLION CLEANING BUSINESS



BREAKTHROUGH NEW CHALLENGES AND GAIN VALUABLE NEW CONNECTIONS
As business owners, we’ve all gone through periods where you just don’t see the light at the end of the tunnel. You may even be feeling that right now…

One Organized Mom has officially moved to the ONE MILLION DOLLAR CLUB today!!

So I have some AMAZING NEWS TODAY! It’s official! One Organized Mom has officially moved to the ONE MILLION DOLLAR club today!! I just want to give a BIG shout to this amazing group and our fearless leaders Liz Trotter, Derek Christian, and Tom Stewart for showing us what we were capable of! I know that we could’ve done it on our own but we got there a lot faster with your guidance and helping us to lay the foundation for the success of our business! I just want to thank you all so much for offering your knowledge, sharing your mistakes and celebrating the wins!! This business is a tuff business but when you’re surround by rockstars it makes it much more doable! Thank you all again! Ok, enough celebrating now on to 2M$!!
THE 3 CEOs YOU'LL BE WORKING WITH
Together, they have over 80 years of combined experience and over $5 Million in annual revenue – just from their residential operations. And with a total of 3 HCRC certified firms, 20 certified HCTs, and 2 ISSA-certified Industry Experts, you really couldn’t find a better group of CEOs to help you grow your cleaning company.

Liz Trotter
- Founder and CEO of Strategic Success Circles
- Founder and CEO of American Maid Service - 28 years
- National Motivational/Educational Speaker
- DISC Trainer
- ARCSI Seal of Excellence & IICRC Certified Firm
- ARCSI former Board member
- ARCSI PHC Certification co-author
- Columnist for Cleaning Business Today
- Real Estate Investor/Developer
- Co-creator Smart Business Moves
Tom Stewart
- Founder and CEO of Maid Central Software
- CEO of Castle Keepers of Charleston
- CEO of Modern Cleaning
- Founder and Managing Partner of Cleaning Business Today
- Partner with Cleaning Profit Builders – Profit Coach
- ARCSI Seal of Excellence, IICRC Certified Firm, & CIMS Certified Firm
- IICRC HCT Certification co-author
- ARCSI Past President and Board member
- ARCSI Convention Technology Summit Task Force


Olu Auguste
Olu served in the us army for several years, during which time he earned several awards for his exemplary service. After retiring home he founded a successful cleaning service that quickly grew to a million dollar business. He was able to retire from his police department job and focus on growing his cleaning service empire. Olu also enjoys helping other cleaning business owners who are struggling to market their businesses correctly. This passion lead to the founding of AugusteGlobal Inc.
PLUS a MYSTERY coach that will be revealed during the Foundations event.
What Chris Willatt Says About Foundations

Liz is the nicest person that I know. She is also the firmest person that I know, and she drives me to make the tough decisions and confront the face the harsh realities that I encounter as a leader. This can mean dealing with personal and family issues too. So if you are thinking of working with Liz, get ready to reflect! I am very fortunate to have found Liz early in my entrepreneurial journey. I was deep into the “valley of despair” working 16-hour days, not making any money and worrying about how employable I would be if this didn’t work out. Liz took me from that place to having a full management staff implemented and working solely on the business. I now have faith that my business would be 100% self-sufficient without me. Instead of leaving my business, I am still working with Liz to push it to the next level. I have no doubt that she will guide me there, and I can build on my experience coaching with her to do it much faster than it took me to get to where I am now.
THE 3 CEOs YOU'LL BE WORKING WITH
Together, they have over 80 years of combined experience and over $5 Million in annual revenue – just from their residential operations. And with a total of 3 HCRC certified firms, 20 certified HCTs, and 2 ISSA-certified Industry Service Experts, you really couldn’t find a better group of CEOs to help you grow your cleaning company.

Cleaning procedure manual customized for solo or teams

Refined and practiced sales process

Prospect/Lead nurture processes

Advanced KPI Calculator for tracking your numbers

A Complete Google Adwords Campaign

Customized Plan To Get More Reviews

Bill Rate Calculator

How To Discipline and Terminate Employees

Create Consumer Profiles For Better Marketing

How To Deal With Difficult Situations
...and 200+ More Valuable Resources!!
Get 6 Months of FREE Access To Our SSC Groups When You Join Foundations 13!
THE CHARLESTON EXPERIENCE
- Breakfast, Lunch, AND Dinner included as you toil away from early morning until well into the evening Monday – Friday.
- Lodging at one of Charleston’s renowned beach resorts with quick access to the white sand and beautiful water that marks Charleston as one of the premier destination locations in the United States is included in this unique mega-packed experience.
- Leave the classroom only to return to your own private networking group where you can continue to refine and modify the policies, procedures, and processes you will be creating – 24-hour NON-STOP networking.





WHAT OTHER BUSINESS OWNERS LIKE YOU ARE SAYING

When I started working with Liz I had a solid medium sized residential & commercial business that was run like most small businesses, many strong points but still far from being a grown up marketable business that could be sold. After years of working with several different fine coaches, I started coaching with Liz, and it was surprisingly different and more powerful than I ever expected! Rather than working on “this issue or that” like coaches had done before, Liz used her special talents to help us to dig to the REAL issues, and find solutions to the REAL problems. My business went from a nice mom and pop shop to a valuable asset, which I was able to sell for six figures the year after I started coaching with her. People know Liz for her culture expertise, but what many do not realize is that she is the whole package and has strong skills in all the areas that business owners MUST be great at to succeed. Coaching with Liz changed my life, short term and long term! Liz is not just the cheerful, positive person people know, she is also a hard core business woman that will firmly hold you accountable and help you to push yourself to achieve so much more than you ever would dream of!
– Samantha Snider

What you are looking for, I think Liz Trotter is your lady. Liz does an outstanding job on employee engagement and systems and organizing your how to manual to make sense for everyone in your office and growth plan and marketing plans to grow your company to the next level. I have used Liz Trotter and it was an awesome experience; I now have a complete manual, all systems in place, yearly marketing plan, and more better employee engagement (which helps with customer satisfaction). And now officially semi-retired and working only on the business only and delegating to my operation manager. I would definitely give Liz Trotter a call.
– Dawn Mann Raffler

I did the foundations class with Liz Trotter as my coach. It was very helpful and I’m going to be going back in February to do it again with my new cleaning business in mind. Liz is an excellent coach, She really cares, she is great with problem solving and teaching you how to solve your problems!
– Katie Lambert
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FOUNDATIONS 13 TODAY
STANDARD PRICING
$11,500 To Register
ONE-TIME PAYMENT
Pay in full and have the ability to pick the room you want.
6 Payments of $1,539/mo + $2,500 Deposit
MONTHLY PAYMENT
Put down your deposit and reserve a spot in The Mansion
CIRCLE MEMBER PRICING
$10,995 To Register
ONE-TIME PAYMENT
Pay in full and have the ability to pick the room you want.
6 Payments of $1,583/mo + $1,500 Deposit
MONTHLY PAYMENT
Put down your deposit and reserve a spot in the mansion
A Core Profit Builders (CPB) Product